Van Lanschot is a Dutch bank. It has been the oldest bank in the country for a number of years. Van Lanschot has a reputation for focusing mainly on wealthy customers. This is also reflected in its sponsorship policy. The bank also focuses mainly on family businesses. Van Lanschot is a Dutch bank. The bank was founded in 1737. Cornelis van Lanschot started a trading house in ‘s Hertogenbosch. After his death, the bank was continued by his descendants. Until the death of Jan Cees van Lanschot in 1991, a descendant of Cornelis van Lanschot was always chairman of the bank. In 1991, Bert Heemskerk was the first outsider to become director. He came over from ABN Amro at the time. The bank is the oldest bank in the Netherlands since Vlaer & Kol merged with ABN Amro.
Mainly active in the Low Countries
Van Lanschot is mainly active in the Low Countries. Van Lanschot has thirty offices in the Netherlands and eight in Belgium. Furthermore, there are two offices in Switzerland, one in Luxembourg, and an office each on Curaçao and the Channel Island of Jersey. Most offices are in old monumental buildings. The bank does this to show that it has a long and therefore reliable tradition. The bank’s head office is located in a monumental building in Den Bosch. The building is called De Gulden Hopsack. The building was built in 1619 and has been used by beer brewers and wine buyers over the years. The bank’s headquarters have been located there since the 1960s.
Private banking by Van Lanschot
When it comes to private individuals, so-called private banking, the bank mainly focuses on the more wealthy customers. On average, this concerns customers who have more than one million euros to spend. They try to retain these customers by offering as much personal service as possible. The bank focuses on wealth creation and asset protection. When it comes to business banking, the bank mainly focuses on family businesses and the owners of these businesses. They offer to look after both their personal and business interests. In the institutional market, so-called asset management, the bank mainly tries to invest on behalf of large funds, for example pension funds, that do not have an investment department themselves. This phenomenon is also known as fiduciary management.
Van Lanschot focuses on wealthy customers
The bank has various labels and subsidiary banks under it. With the Van Lanschot Kempen label, Van Lanschot focuses specifically on private individuals whose assets exceed 5 million euros. There is a lot to be made from that. They also acquired the bank Van Kempen & Co in 2006. They provide their investment services to pension funds, among others. In 2004, Van Lanschot acquired CenE bankers from the ING Group. This is a bank that specializes in healthcare and often collaborates with hospitals.
Sponsorship of sporting events
Van Lanschot sponsors many sporting events. The bank mainly sponsors sports that its target group frequents, namely the more affluent circles. For example, Van Lanschot sponsors Dutch golfer Maarten Lafeber and various teams in the premier league. She is also the main sponsor of the Dutch Golf Federation. The bank is also the main sponsor of the Jumping Horse Fund Netherlands. This fund tries to retain good jumping horses for the various Dutch riders.