Natural and learned behavior

It is interesting to separate natural behavior and learned behavior and then see what the consequences are in your daily activities, your relationship, your finances, etc. The so-called Financial DNA has now “browsed over” from Australia and this has already the necessary extensions (for example Business DNA or DNA marketing). Very interesting, educational and helps to quickly gain insight into what you want to apply it to.


Everyone now knows that a DNA strand is unique and forms the basis for who you are. Your natural behavior. But over the course of your life, things happen, you go to school, something is expected of you at work (which may be outside your natural behavior) and sometimes you want or have to meet those demands. Simply to keep your footing in society. It is obvious that this does not always make you happy in the end, because the words learned behavior actually say enough. This does not mean that learned behavior is necessarily bad, but in the overall picture it does help you to look at who you are naturally and how differently (or not) you are shaped. If you compare this with your financial behavior, it will quickly provide insight into whether, for example, you are a security seeker by nature or whether you seek out risks, and that in turn has consequences for your possible investment portfolio.

Knowledge in practice

By going through such a process and comparing your own and, for example, your partner’s, you can see where you complement each other and if the outcomes are in the same line, there are blind spots. It goes further than most methods and the other methods certainly do not determine your financial behavior. This is also perfect to apply in an Executive Team or Management Team, because this way you get a perfect picture of everything, you know the DNA of your colleagues in reasonable detail and it becomes visible where a DT or MT still needs additions (the blind spots). in a team), or where the emphasis is (if there are several members in the same line).

The types

Roughly speaking, there are 10 types, namely:

  • Adjuster
  • Community Builder
  • Networker
  • Facilitator
  • Inspirer
  • Initiator
  • Reflective Thinker
  • Supporter
  • Strategist
  • Artistic Thinker

The standards attached to these types are only the broad outline and the depth determines where your neutrals and where your extremes lie. The extremes in particular must have a counterpart to achieve balance in, for example, a DT or MT. There is therefore no point in just receiving a report that does not provide any text or explanation. This addition means that you will recognize things, see what you can do with them and which types complement each other or where is your allergy (and what can you do with it).


In addition to all kinds of management teams, individual reports and relationships, it is now being taken up by banks (one major bank is already working with it). After all, the advisor who is sitting in front of you at any time may not be the right person for you at all. Certainly not if it goes beyond a loan or private account. When it comes to financial planning, for example, it is good that you have a connection with your advisor. He/she must sense you, know whether both partners are on the same page, etc. and this report helps with that, making it transparent not only for the advisor, but especially for the person(s) advised. As an advisor, you make yourself vulnerable by also discussing your own reporting.


There are many methods to gain insight and tools, but the depth and direction towards your finances is a valuable addition to the total spectrum of these types of methods.