Selling via the internet is not that easy. Persuading someone to buy something via the internet is different than doing this face-to-face in a normal store. The tips and tricks to sell well via the internet.
Just having a website on the internet is not enough for online sales
Many companies think they have a website on the Internet. However, that is a myth. In your own environment it may have always been good to buy from that one company, but customers who live elsewhere in the country or elsewhere in the world are not familiar with this. It can also be measured whether a company’s reputation is so great that many customers turn to them on the internet.
How do you ensure that consumers buy something via the internet?
There are a number of rules for selling over the internet. These include: A company must be visible and arouse the desire to buy. This means that companies or private individuals who may be interested must be able to get in touch with the provider. A company that produces heavy machinery that is widely purchased in China must ensure that the company can be found via a Chinese search engine. And then there must be a Chinese site that is well put together, because anyone who wants to reach their target group must make an effort to do so.
Find out what a visitor wants on your website
Anyone who wants to sell via the Internet will have to know what a visitor to their own website actually wants. Is that a purchase? Or is that mainly gathering information? It is then important to persuade the visitor to leave the contact details so that there is at least a link. This can be done by offering a newsletter, but also by making a nice offer. Such a newsletter can also promote products that the customer may not yet know. The provider then knows what the customer wants.
Using social media for online sales
Social media such as Twitter, Facebook or Hyves can also help to stimulate sales. Whether these media are also suitable for promoting articles depends mainly on the target group and what is offered. For example, employment agencies are very suitable for using social media. Hundreds of thousands of young people are frolicking around on Hyves looking for a holiday job, Facebook is better used for highly educated people. Participants leave their profile on Linkedin, so that is also a very good tool to use for, for example, the temporary employment sector or secondment companies.
Providing information with prices attached to it via the website
Some companies charge different prices. For example, because it concerns waste processing and is available in different shapes and sizes. Anyone who has such a company can best adjust the website by guiding the customer through all the options in a number of steps and then giving him a price.
Make your company easy to find on Google
A first condition for a company to be able to trade via the internet is to be easy to find via Google. Entire manuals have been written for this purpose and many of those rules must be followed. By the way, there are companies that are very good at this. Also, someone who types a word incorrectly should just end up at that one company. There are plenty of tricks for that too. The visitor on the internet will then receive the message: Do you mean sometimes?
Do not distract website visitors
The final rule is that a visitor to an online store or website who wants to buy something should not be distracted too much by all kinds of information. The process of purchasing and paying must be as clear and quick as possible. Moreover, there should not be too little information given, because there is of course a good chance that another purchase is possible in addition to that one purchase. That option must therefore remain open.
Handling complaints on website sales
It is disastrous for a company if complaints are expressed on the website or on social media. These should actually be resolved as quickly as possible and having discussions via the internet is absolutely out of the question. Very nasty things are often said via email and that is not good for relations. So simply handling complaints by telephone is much better.