Relevance of a media hype

A media hype is a lot of extra attention instead of normal attention for a certain subject or theme in the media and is also explained as: news that spreads itself without new facts emerging.


From the 17th century onwards there were daily newspapers and weeklies and widely distributed pamphlets. Until the end of the nineteenth century, the directly written, spoken or printed word remained the most commonly used means of communication. In the course of the nineteenth century, photography, telegraphy, film and the telephone were added. In the twentieth century radio and television were added. In the 1990s, massive use of the Internet took off, made usable by browsers on the Internet.

The Media of our times

The media, such as television, radio, newspapers and the Internet, play a very important role in daily news provision. Although the Internet is a rapidly growing medium and the attention for this medium is still increasing, older media remain important in smaller sizes. The Internet not only functions as a medium for your own and unique content, but also as a fast means of transport for other ‘media’, where the term “sharing” is increasingly used. In this way, information from radio and TV or printed media can also gain new reach via the Internet. .

Media background information and analysis

The so-called opinion magazines, which are increasingly declining in popularity and which appear weekly or monthly, add background information and analysis to current news. The importance of the Internet as a medium is growing rapidly due to its rapid spread through the sharing of news and facts by people who follow this news.

Mass media and public and commercial media

There are clear differences between mass media and public and commercial media. Every day, public media aim to distribute objective, honest and independent information, which in many cases must be verified by a second source. The main goal of commercial media is to make quick money by spreading information or bringing entertainment to different target groups from which profit can be made at that moment. This information does not immediately mean that information from commercial media is not objective and honest, but in economically uncertain times the continuity of commercial media is less certain and objective than that of public media.

Media hype

Under normal circumstances, the news is controlled at dozens of different levels: the claims of eyewitnesses, experts and authority figures are constantly scrutinized. With media hype, these controls are greatly reduced and events are unfortunately disproportionately magnified purely to amuse the reader or viewer.

Origin of a media hype

A media hype often arises quickly due to certain statements or confessions by well-known politicians or other opinion makers, or due to an unexpected event or disaster. In these types of situations, the media often play a driving role, which benefits them financially in terms of advertising revenue. For fear of lagging behind other media channels, editors copy each other’s news. During a media hype, the reporting often takes on the following properties:

  • Messages that are constantly repeated
  • Reports are getting worse and worse
  • In many cases there is an undertone of sensation
  • Understanding and broadening are created
  • There is dramatization: a lot of emotion is depicted and the reporting is presented with a lot of emotion
  • Editors and reporters work with metaphors and recurring images and concepts

Recognizing a media hype

A media hype can be recognized, among other things, by making news by covering the excitement (Peter Vasterman) . The media reports on something that quickly triggers emotions in the public, which is then depicted, which then leads to emotion and is often repeated continuously without any relevance to the repetition. With media hypes you often see that news is repeated on different information channels, but only in different words. A euphoria arises in the viewer, including the “we” feeling.

Relevance media hype

To determine the relevance of a media hype or to immediately remove it from the “Media Hype” context, it is necessary to put the news item into perspective as to what it really is. People are often so overwhelmed by emotion that many people no longer notice how important a news item really is. News media channels rely heavily on feelings, with several specialists doing their work every day. It may therefore be wise to consciously select your information news channels in this age of media. In many cases, during a media hype, you only hear 1% say that he/said finds it rather exaggerated how the media reacts to something.

Example of relevance of media hype

A simple example of current media hypes is the disappearance of 1 person or a plane crashing. Of course, these are terrible events, first and foremost. However, when you put this into perspective, are people in Africa less terrible? Compared to one person missing in the Netherlands, thousands of people die of hunger every day while Dutch people throw away leftover food while watching these media hypes. When we realize these facts, it is high time that people start choosing their own information channels and not follow each other like herds of animals to avoid falling out of control. An example has now been mentioned of people who die of hunger every day, but there are of course many more examples.

Personal damage media hypes

During a media hype, all news channels jump out and in many cases relatives are no longer safe from the media. If an answer is not considered socially acceptable, these people are mercilessly exposed in public about their living environment and so on. Permission to film or take photos of people is not asked politely first. Despite the very sad experience and dire situation in which surviving relatives find themselves, nowadays people are immediately confronted with this media problem. With this realization too, it is high time for people not to blindly follow all the media hype, but to maintain your own character, your own opinion and sense of relevance with regard to the subject.