In financial services it often happens that new customers are cheaper compared to existing customers. This seems to be generally accepted and not just in the financial services industry. You buy a box of eggs at a supermarket for 1. Behind you is a customer with the same box of eggs and this customer only has to pay 0.80. The customer behind you has to pay less because this customer comes to the supermarket more often. You are probably going to say something about this, because this is not fair practice. Something was invented about this by issuing a customer card. By making the discount depend on the discount card, the difference is accepted.
New members receive a gift, existing members are no longer looked after
Subscribers who have had the AVRO messenger or the VARA guide for twenty years or more have received a welcome gift when they become a member for the first time. Then this group is forgotten. This actually encourages you to cancel your membership every year. The broadcasters therefore also focus on new customers and forget about loyal members.
Difference in mortgage interest rate
In the past, banks have lured customers with attractive mortgage rates. When the fixed interest period is extended, it turns out that the bank charges different rates for existing and new customers. A difference of 0.2 to 0.4 percent is not unusual. Assuming a mortgage of 250,000, a difference in mortgage interest of 0.4 percent results in a difference of 83.33 per month in mortgage interest to be paid.
Extra claim-free years when taking out car insurance
Motorists who switch to another insurer every year are better off than loyal customers. Insurers are often willing to provide additional discounts to take out new insurance. This can be done, for example, in the form of an extra claim-free year. The advantage of this method of providing a discount is that the customer cannot take this extra claim-free year with him to another insurer. It is a perk that only applies to the insurer in question.
Switching annually gives the highest discount
For almost all products and services that involve a membership or contract, it is possible to review the options annually. This applies, for example, to energy suppliers, telecom and insurance. There is great competition between the different companies, and you as a consumer can benefit from this. Due to the rise of comparison sites on the internet, comparing is no longer difficult. For example, based on the license plate of your car, you can calculate how much premium you have to pay with competing insurers.
The fear of switching
Everyone knows that it pays off financially to compare and switch. Companies pamper new customers. They should put more emphasis on retaining the existing customers. They bring in new customers through the front door and customers leave through the back door that they should have cherished more. People often do not switch for fear of falling through the cracks. For example, most Dutch people are still with the health insurer where they used to be insured through the health insurance fund or private insurance. Most insured people can get it much cheaper, but out of fear they leave a lot of money behind.