In the catering industry there is a coming and going of trends and developments, some stick around, others disappear after a year. But what sometimes starts as a trend can develop into a structural phenomenon. And that is what Corporate Social Responsibility is called, a structural phenomenon that determines the future business climate. But what does corporate social responsibility actually mean? What can be paid attention to and what does it look like in practice? Corporate Social Responsibility (CSR), or sustainable entrepreneurship, is a form of entrepreneurship that focuses on economic performance. This concerns profit, where human aspects within and outside the company (people) are taken into account. It also falls within the ecological preconditions, so with a view to the environment (planet). This is the triple-P approach. Corporate Social Responsibility is about finding the right balance between the aspects of profit, people and planet that can lead to better results for the company as well as for society. Corporate social responsibility is a voluntary process of continuous improvement of company performance in a process-based manner. To achieve corporate social responsibility, the following steps can be taken;
Take stock of expectations
What do customers, employees, the neighborhood and the municipality expect from your company in the field of CSR?
Formulate CSR objectives and activities
For example, do you want to save energy, offer sustainable products or provide more training to employees?
Draw up a plan to monitor and evaluate the progress of activities.
Tell stakeholders about the results you have achieved in the various areas of CSR.
There are already several companies in the catering industry that practice corporate social responsibility, such as the sustainable purchase of various goods from suppliers who work sustainably. Quality marks (Max Havelaar, EKO/organic) can be taken into account when purchasing food and drinks. When purchasing facility goods and services, labels and quality marks such as the energy label and the European Ecolabel can also be monitored. In addition to sustainable purchasing, energy consumption is also an important aspect. In terms of energy savings, gains can mainly be achieved in the catering industry in: lighting, heating, cooling and kitchen equipment. This includes replacing light bulbs with energy-saving light bulbs or simply turning off lighting/electrical equipment or turning down the heating when leaving a room.
Corporate Social Responsibility
Corporate Social Responsibility (MBO) is also an aspect of CSR. MBO includes all activities and resources with which your company wants to voluntarily contribute to society. More and more Dutch companies are discovering that commitment to social projects is not only an incentive for employees: it also improves their reputation and their market opportunities. Sponsorship is a simple example of corporate social responsibility, whether it is the sponsorship of the Dutch skating team or the local volleyball club. Another example is holding fundraisers for third world countries or such as hotel Okura, which works with young people from Amsterdam in disadvantaged situations. They ensure that these young people have a meaningful daytime activity, which prevents nuisance and creates a stronger bond between the hotel and its environment.
MVO Nederland offers the opportunity to become a partner of the MVO Platform and thus become part of a network of sustainable companies. Here companies can inform and inspire each other. A number of companies that already belong to this network are, as mentioned earlier, Hotel Okura Amsterdam, the Golden Tulip Hotel Arnhem Velp, Hotel Arnhem Doorwerth and Hotel theater Figi. OECD, the Organization for Economic Co-operation and Development, has drawn up the so-called OECD guidelines, which are a list of recommendations for corporate social responsibility. The Dutch National Contact Point (NCP) supports companies that voluntarily put these OECD guidelines into practice.